Running an online store is more competitive than ever, and simply launching on BigCommerce isn’t enough to guarantee sales. To grow revenue, you need a smart combination of traffic generation, conversion optimization, and customer retention strategies. The good news? BigCommerce already provides many powerful tools—you just need to use them the right way.
In this guide, we’ll break down proven strategies to help you increase sales on BigCommerce, whether you’re a new store owner or an established brand looking to scale.
1. Optimize Your Store for Conversions
Driving traffic is only half the battle. If visitors don’t convert, you’re leaving money on the table.
Improve Site Speed
Slow websites kill conversions. Compress images, use lightweight themes, and remove unnecessary scripts. BigCommerce supports fast, cloud-based hosting, but optimizing your assets ensures customers don’t bounce before buying.
Use Clear Calls-to-Action (CTAs)
Every product and landing page should guide users toward action. Use clear buttons like “Add to Cart,” “Buy Now,” or “Get Free Shipping.” Make sure CTAs stand out visually and appear above the fold.
Build Trust with Social Proof
Add customer reviews, star ratings, testimonials, and trust badges. Shoppers are far more likely to purchase when they see that others have already had a positive experience.
2. Improve Product Pages for Higher Sales
Your product pages are where purchase decisions happen.
Write Compelling Product Descriptions
Avoid generic descriptions. Focus on benefits, not just features. Explain how the product solves a problem or improves the customer’s life. Use bullet points to highlight key benefits and keep content easy to scan.
Use High-Quality Images and Videos
Show your products from multiple angles and include lifestyle images where possible. Product videos can significantly increase conversions by giving customers a clearer understanding of what they’re buying.
Add Urgency and Scarcity
Tactics like low-stock alerts, limited-time discounts, or countdown timers can encourage hesitant shoppers to act quickly.
3. Leverage BigCommerce Built-In Marketing Tools
BigCommerce offers several native features designed to boost sales.
Enable Abandoned Cart Recovery
Many customers abandon their carts before checkout. BigCommerce’s abandoned cart saver allows you to send automated reminder emails, often recovering a significant percentage of lost sales.
Offer Promotions and Discounts
Strategic discounts can drive quick wins. Use:
- Free shipping thresholds
- Buy-one-get-one (BOGO) deals
- First-time customer discounts
These incentives encourage larger orders and reduce friction.
Use Customer Groups and Segmentation
Create personalized pricing or offers for specific customer groups, such as wholesalers, VIP customers, or repeat buyers. Personalization increases both conversion rates and average order value.
4. Increase Traffic with SEO and Content Marketing
More qualified traffic means more sales opportunities.
Optimize for Search Engines
Ensure every page has:
- Optimized meta titles and descriptions
- SEO-friendly URLs
- Keyword-rich headings
BigCommerce offers strong built-in SEO capabilities, but your content strategy is what truly drives organic growth.
Start a Content-Driven Blog
Publishing helpful content—like buying guides, comparisons, and tutorials—positions your brand as an authority. Blogs also help capture long-tail search traffic that’s more likely to convert.
Use Internal Linking
Link blog posts to relevant product and category pages. This improves SEO while guiding readers naturally toward making a purchase.
5. Simplify the Checkout Experience
Checkout friction is one of the biggest reasons customers abandon purchases.
Reduce Checkout Steps
Use a single-page checkout whenever possible. The fewer fields customers need to fill out, the more likely they are to complete the purchase.
Offer Multiple Payment Options
Support credit cards, digital wallets, and buy-now-pay-later services. The more payment flexibility you offer, the fewer customers you lose at checkout.
Make Checkout Mobile-Friendly
A large percentage of eCommerce traffic comes from mobile devices. Ensure your checkout process is smooth, fast, and easy to use on smaller screens.
6. Use Data and Analytics to Make Smarter Decisions
Guesswork doesn’t scale—data does.
Track Key Metrics
Monitor:
- Conversion rate
- Average order value (AOV)
- Customer lifetime value (CLV)
- Cart abandonment rate
These metrics help you identify what’s working and what needs improvement.
A/B Test Your Pages
Test different headlines, images, CTAs, and layouts. Even small changes can lead to significant increases in sales over time.
7. Focus on Customer Retention and Repeat Sales
Acquiring new customers is expensive. Retaining existing ones is far more profitable.
Launch Email Marketing Campaigns
Send:
- Post-purchase follow-ups
- Product recommendations
- Exclusive discounts
Consistent, value-driven emails keep your brand top of mind.
Offer Loyalty Programs
Reward customers with points, discounts, or early access to new products. Loyalty programs encourage repeat purchases and build long-term relationships.
Provide Excellent Customer Support
Fast, helpful support builds trust and encourages repeat business. Live chat, clear FAQs, and easy returns can make a big difference in customer satisfaction.
8. Scale with Apps and Integrations
As your store grows, automation becomes essential.
BigCommerce integrates with tools for email marketing, CRM, inventory management, and analytics. Choose apps that align with your growth goals and eliminate manual work so you can focus on strategy.
Final Thoughts
Increasing sales on BigCommerce isn’t about one single tactic—it’s about building a well-optimized ecosystem that attracts visitors, converts them into customers, and keeps them coming back. By improving your store’s user experience, leveraging built-in BigCommerce features, and making data-driven decisions, you can create a scalable and profitable eCommerce business.
Start small, test often, and keep optimizing. The results will compound over time.
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